excellent

70 communication and brand specialists.

agile

One customized agency for each new assignment.

surprising

Compelling creation and relevant content – produced in-house and distributed with precise targeting.

successful

What counts is the marketing objective of the client – our benchmark.

We are markenzeichen. We are the storysellers.

To drive the success of our clients, we develop effective ideas and unexpected solutions apart from the agency mainstream – based on brand communications and PR, digital, sales and live communications.

For cross-media campaigns or individual projects, both holistic and specialized. You get exactly the solution you need – and a customized team working with you at eye level to meet our shared goals.

We sell stories,
because stories
sell!

PR

PR

Content and public relations have been a focus of markenzeichen’s service portfolio since the company was established. And they are still an essential building block of our storytelling expertise.

We interpret PR fully digital, beyond its conventional concept, for B2B as well as B2C.

The toolbox for contemporary multiplier communication covers all dialogue groups and is closely intertwined with related disciplines such as classic advertising and brand, sales and digital marketing and corporate publishing.

  • Product and brand PR
  • Press and media relations
  • Corporate communications
  • Media training
  • Crisis communication
  • Employer branding
  • Editorial & content
  • Blogger marketing
  • Influencer marketing
  • Social media management, community management and social media marketing

Brand

Successful campaigns are based on strategic planning, brand management and brand communication.

Our experts accompany brands from the concept to efficient content production, with a sustainable story and excellent digital and analogue creation. All from a single source.

  • Strategy
  • Brand design & corporate design
  • Classic advertising
  • Corporate publishing
  • Annual report
  • In-house film and photo production
  • Development of innovative communication tools (VR/AR)
digital

Digital Marketing

In the course of digital transformation, the task scope of our digital marketing experts has evolved drastically, from developing new sales channels for our clients to the digitization of complete trade fairs.

At the same time, developing digital campaigns and communication tools remains an elementary pillar of our teams.

  • Online marketing with guaranteed performance
  • All aspects of e-commerce
  • Software development for web and apps
sales

Sales Marketing

We believe in the synergy effects of combining content, marketing and sales!

Single-level, multi-level, B2C, B2B, offline and digital – as experts for measurable sales marketing, POS marketing and dialogue marketing, we smoothly navigate your customers between the analogue and digital world to pave the way for a seamless customer journey.

Your KPIs are our briefing!

  • POS marketing and sales promotion
  • Dialogue marketing
  • Sales support
  • Promotions
  • Lead management
  • Trainings, tools & apps
live

Live Communication

Our experts are experienced designers, architects, game developers, directors, creators and project managers for events, trade fairs, incentives and promotions. For us, strategic concepts, massive showcasing, innovative ideas, attention to detail and operational excellence go without saying!

We consider ourselves innovative B2C and B2B experts who design and implement grand reveals and small PR events with the same passion.

All content production and creative services for our clients are generated in-house.

  • PR events
  • Corporate & change events
  • Consumer events
  • Trade fairs
  • Pop-up stores
  • Roadshows
  • Incentives
  • Product launches
  • Promotions
consulting

Consulting

In volatile times it is hard not to lose sight of the essentials while contributing to the company’s success in the role of manager.

To prevent being left behind in the company’s plans for the future, the person responsible for communication must also adopt an entrepreneurial attitude, have good business sense and make a measurable contribution to the company’s success.

We sharpen your perception for opportunities and (critical) challenges and make you a strategic partner of your management board.

How we work

ex­cel­lent 70 communication and brand specialists.

One customized agency for each new assignment.agi­le

sur­pris­ing Compelling creation and relevant content - produced in-house and distributed with precise targeting.

suc­cess­ful What counts is the marketing objective of the client – our benchmark.

Proposal

The Altenburger „flower“

The Altenburger brewery wants to get a foothold in Leipzig. With a cross-media campaign that combined guerrilla marketing with image advertising and sales promotion, we implemented a new concept for this traditional brand.
On a bright sunny morning in July, our “gardeners” took action and planted 5,000 “beer flowers” on the lawns of the popular Clara Zetkin Park. The grassy areas were transformed into bright flower beds, enthusiastic Leipzig locals picked the flowers and redeemed about half of the printed vouchers at participating retailers nearby.
Aside from radio PR, the promotion was accompanied by classic print advertising in the local edition of Bild newspaper. Influencers ensured that the promotion went viral fast among the web-oriented target group.

Land Rover Europe / America's Cup 2017

During the 35th America’s Cup, markenzeichen was tasked with drawing attention to Land Rover’s sponsoring activities in the sport of sailing. A total of 15 international journalists and influencers from the fields of lifestyle and sports were invited to the America’s Cup, where they were given the opportunity to experience the Land Rover brand live on-site – both on the water and on the road!

Lufthansa A350 launch

Our brand and motion imaging team was in charge of the unveiling event for Lufthansa’s first A350 in Munich. And it was quite the show: a dimmed hangar, heartbeats building into a rhythm and lighting in tune with the beat.

 

In the second act, abstract lines took shape – forming airplane parts and finally air-to-air shots of the A350 with Lufthansa branding. And in the third act the airplane is finally revealed: 1,000 square metres of fabric drop to the ground to unveil the new flagship of the Lufthansa fleet.

Fujifilm - Concept and management of Facebook and Instagram accounts

A content strategy was developed by markenzeichen for both channels, including the conceptual design of the corresponding content formats. Testimonials like photographers, influencers and bloggers, among others, reveal tips & tricks on photography – value-added content meets emotional brand loyalty.