We are markenzeichen. We are the storysellers.

To drive the success of our clients, we develop effective ideas and unexpected solutions apart from the agency mainstream – based on brand communications and PR, digital, sales and live communications.

For cross-media campaigns or individual projects, both holistic and specialized. You get exactly the solution you need – and a customized team working with you at eye level to meet our shared goals.

We sell stories,
because stories



Content and public relations have been a focus of markenzeichen’s service portfolio since the company was established. And they are still an essential building block of our storytelling expertise.

We interpret PR fully digital, beyond its conventional concept, for B2B as well as B2C.

The toolbox for contemporary multiplier communication covers all dialogue groups and is closely intertwined with related disciplines such as classic advertising and brand, sales and digital marketing and corporate publishing.

  • Product and brand PR
  • Press and media relations
  • Corporate communications
  • Media training
  • Crisis communication
  • Employer branding
  • Editorial & content
  • Blogger marketing
  • Influencer marketing
  • Social media management, community management and social media marketing


Successful campaigns are based on strategic planning, brand management and brand communication.

Our experts accompany brands from the concept to efficient content production, with a sustainable story and excellent digital and analogue creation. All from a single source.

  • Strategy
  • Brand design & corporate design
  • Classic advertising
  • Corporate publishing
  • Annual report
  • In-house film and photo production
  • Development of innovative communication tools (VR/AR)

Digital Marketing

In the course of digital transformation, the task scope of our digital marketing experts has evolved drastically, from developing new sales channels for our clients to the digitization of complete trade fairs.

At the same time, developing digital campaigns and communication tools remains an elementary pillar of our teams.

  • Online marketing with guaranteed performance
  • All aspects of e-commerce
  • Software development for web and apps

Sales Marketing

We believe in the synergy effects of combining content, marketing and sales!

Single-level, multi-level, B2C, B2B, offline and digital – as experts for measurable sales marketing, POS marketing and dialogue marketing, we smoothly navigate your customers between the analogue and digital world to pave the way for a seamless customer journey.

Your KPIs are our briefing!

  • POS marketing and sales promotion
  • Dialogue marketing
  • Sales support
  • Promotions
  • Lead management
  • Trainings, tools & apps

Live Communication

Our experts are experienced designers, architects, game developers, directors, creators and project managers for events, trade fairs, incentives and promotions. For us, strategic concepts, massive showcasing, innovative ideas, attention to detail and operational excellence go without saying!

We consider ourselves innovative B2C and B2B experts who design and implement grand reveals and small PR events with the same passion.

All content production and creative services for our clients are generated in-house.

  • PR events
  • Corporate & change events
  • Consumer events
  • Trade fairs
  • Pop-up stores
  • Roadshows
  • Incentives
  • Product launches
  • Promotions


In volatile times it is hard not to lose sight of the essentials while contributing to the company’s success in the role of manager.

To prevent being left behind in the company’s plans for the future, the person responsible for communication must also adopt an entrepreneurial attitude, have good business sense and make a measurable contribution to the company’s success.

We sharpen your perception for opportunities and (critical) challenges and make you a strategic partner of your management board.

How we work